Part of Midroll’s play here involves positioning Stitcher, which it acquired last summer, as an “exclusive launch partner.” That essentially amounts to a form of windowing: subscribers to Stitcher Premium will receive new episodes a week in advance. The company contracted Pineapple Street Media to produce the show - Max Linsky also serves as executive producer, Henry Molofsky as producer - while partnering with Midroll for sales and distribution. First Look Media is leading the project, with Adam Pincus, the company’s EVP of programming and content, and Leital Molad, who recently left WNYC to head up First Look’s podcast efforts, both holding executive producer credit. May 3, 2016The podcast has a fair bit of firepower behind it. The podcast follows Dan Taberski, a documentarian and TV producer who is a friend and former student of Simmons, as he tries to track down and figure out what happened to the man - and in the process, explores Simmons’ place in the culture. Here’s an audio documentary with a delicious hook: three years ago, Richard Simmons, the fitness guru who was super popular in the eighties (Sweatin’ To The Oldies!), suddenly and inexplicably withdrew from the public eye. The discussion on podcasts was very short, and you can hear the rest of the interview when it gets posted on the Recode Replay feed sometime later this week. (Thank goodness for Kafka.) Cue, as you would imagine, was reticent to provide more details. Kafka had pressed Cue on whether Apple would get more involved in podcasts - specifically, whether better analytics could be provided.
“We’re working on new features for podcasts, stay tuned,” Eddy Cue, Apple’s SVP of internet software and services, told Recode’s Peter Kafka on stage at the Code Media conference last night. This is issue 107, published February 14, 2017. Welcome to Hot Pod, a newsletter about podcasts. Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah we happily share it with Nieman Lab readers each Tuesday.
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